Latino consumers have an outsize touch on on the market for HBC products in the United States. Over the past X, spending by Latino consumers on personal care products grew more than 40, nearly three times faster than it inflated among non-Latino consumers. By 2015 Latinos will make up 20 of 18- to 49-year-olds, an age group critically portentous to HBC marketers, and will account for a ontogeny share of consumers of HBC products in the futurity.
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Packaged Facts The Latino Health and Beauty Care Shopper provides an in-depth depth psychology of the preparation and subjective care habits of Latinas and Latino men. The describe provides crucial insights into the HBC production preferences and mar choices of Latinas and Latino men to marketers of HBC products to refine their selling approaches to this increasingly noteworthy consumer segment. For example, compared to women on average, Latinas are importantly more likely to use perfume, mascara and facial nerve cleaning skim. Latino men are much more likely than men on average out to use cologne water or after shave, skin care products and professional person subjective care services such as pedicures and massages.
The describe opens with a presentation of topline findings, including an overview of which national HBC brands perform best among Latino consumers. The next chapter analyzes flow disbursal and projects summate disbursement by Latinos on subjective care products through 2016. The account continues with chapters on Latinas and their use of cosmetics, skin care products, fragrances and subjective care products such as deodorants. Another chapter provides in-depth analysis of utilization patterns among Latino men for skin care and shaving products and for personal care products. The report concludes with chapters on oral hygienics habits and products and home utilization of baby products and bath and shower products. Each chapter analyzes the volume and type of products used by Latinos and assesses the achiever of John Roy Major national HBC brands among Latino shoppers.
The Latino دئودورانت Care Market analyzes the utilisation by Latino men and Latinas of nearly 40 HBC products tracked by Experian Simmons National Consumer Study(NCS). Product categories enclosed in the report that are used exclusively by Latinas include cosmetics and fragrances(eye shadow eye brow pencil, mascara, innovation concealer war paint, blushers bronzers, lipstick and lip gloss, nail smoothen nail care products and perfume eau de cologne toilet water) and hair removal products.
The star source of primary quill search data used in the report is the Fall 2010 Experian Simmons NCS, which was fielded between October 2009 and December 2010. U.S. Government sources let in the 2010 Census and 2009 American Community Survey of the Census Bureau and data from the Consumer Expenditure Survey of the Bureau of Labor Statistics(BLS).